| Reference and Link (if available) | Page |
| Crossing the Chasm website on Geoffrey Moore’s landmark 1991 book. | 51 |
| Dorothy Leonard-Barton and William Kraus, Implementing New Technology (abstract) | 56 |
| Gartner Group’s research methodology on interpreting technology hype. | 61 |
| Wikipedia article on the Hype cycle. | 61 |