Online references (supporting articles, handy data tables, calculators, glossaries, interactive demos, etc.) will be added to this page periodically. Please submit comments or suggestions to the authors via email. Thanks.
| Reference and Link (if available) | Page |
| Crossing the Chasm website on Geoffrey Moore’s landmark 1991 book. | 51 |
| Dorothy Leonard-Barton and William Kraus, Implementing New Technology (abstract) | 56 |
| Gartner Group’s research methodology on interpreting technology hype. | 61 |
| Wikipedia article on the Hype cycle. | 61 |
| More to come… |